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Tana Goertz is an American business strategist, international keynote speaker, executive coach and author with a record of proven results. Tana’s business acumen and market analysis has saved her clients in excess of $600 million USD and preserved their corporate and shareholder value. Tana became a household name TV personality when she was a finalist on the NBC hit shows, “The Apprentice” & “Reality Stars Fear Factor.” Most recently and as one of the first hires upon his announcement for running for President during his famous descent of the Trump Tower escalator, Tana served as a Senior Adviser to the Donald J. Trump for President, Inc., campaign where she played a critical role as one of the key strategist for the battleground state of Iowa and as a national spokesperson. In this capacity, Tana advised President Trump and the Trump Campaign on strategic initiatives, external communications, media and staffing within the critical battleground state. Due to her leadership, trusted advisory and forward-thinking tactics, the President won Iowa, one of the nations most important battleground states, by 9.5%, the largest margin since Ronald Reagan in 1980. He also won 93 of the Hawkeye State’s 99 counties.

At the 58th Presidential Inaugural Committee (PIC), Tana acted as a liaison to U.S. Governor’s attending and participating in the historic swearing in events and ceremonies. Tana’s most popular presentations “The Art of Being Unforgettable” and “From the Basement to the White House” participants return to work “Fired-Up” and excited to see significant improvements in their job, projects, and their personal lives. A personal friend and adviser to the President and First family for almost two decades, President Donald Trump said “Tana is truly a star – she has that rare combination of laid-back charm and razor sharp execution she doesn’t put up with nonsense. Tana combines a ‘can-do’ attitude, spirit, and energy with vision and execution to propel individuals beyond their current limitations.” Tana maintains a very close working relationship with The White House and Trump Administration. Tana oversees global engagement and implementing aggressive business growth strategies for clients. She is also part of the Trump Advisory board for Trump2020.